Marketing Management, Eleventh Edition

Visual Consistency was the main feature of Crispin’s advertising campaign. They gave full focus to the support background. In both their advertising campaigns they promoted the chicken costume and the Coq Roq Band rather than starting the ad with it and ending with advertising the Tender Crisp chicken and chicken fries. This made the promotion not too commercial and â€Å"uncool† as believed by the young generation.Crispin did not keep the campaign duration very long. They concentrated on creating a surprising, short yet captive campaign as found in www. subservientchicken. com where the last icon was the only indication of BK’s promotion. They even went on promoting the created Coq Roq Band before airing their ads on MTV and VH-1. The tagline identified by Crispin was â€Å"Have it your way. † This tagline was used for all the promotional activities developed for Burger King.This simple but sticky tagline helped in word-of mouth publicity which is conside red to be more convincing and effective. Burger King was consistently positioned as the youth’s eating style. The Brand positioning was such that the young people could identify Burger King with themselves. It was positioned as food (fast food) meant for young men. Simplicity was the central theme of BK as they shied away from being too commercial. The promotion included in-store signage to message on cups with the tagline â€Å"Have it your way.† This helped in better retention and understanding of the message by its target audience. Identifiable Selling Point of Burger King is its customized burger service to customers. This is its unique selling point (USP). This means giving a sense of importance and uniqueness to customers as they feel well served. This gives an edge to Burger King over its competitors. Works Cited Page Philip Kotler, Marketing Management, Eleventh Edition, Pearson Education Publishers, Delhi, 2003

Groups essays

Groups essays Vad r en grupp? Tv olika uppfattningar i denna frga har uppsttt, Den individualistiska synen som har sin utgngspunkt i individen och individuella utvecklingar fr att frklara ett beteende och den grupporienterade synen, som ser individen som en del av ett strre system. Det kan vara en grupp, en organisation eller ett samhlle. Det finns mnga definitioner p vad en grupp r, men frenklat kan man sga att det r en samling individer som umgs och har relationer med varandra, oftast fr att n ett ml eller att utfra en uppgift. Det finns ven mnga indelningar p hur en grupp r uppbyggd, vilket jag tycker att jag har mrkt under min tid i det militra. Nedan fljer ngra exempel p indelningar: En indelning bygger p frestllningen att varje samhlle och organisation r sammansatt av grupper som uppkommer spontant i ett samhlle, som familjer, slkter, kamrat- och umgngesgrupper Dessa kallades fr primrgrupper. Ãâ€"vriga gruppbildningar kom ur denna synpunkt att betraktas som sekundra fenomen och kallades drfr sekundrgrupper. . Jag har tex. ftt en stor kamratgrupp frn de ursprungliga arbetsgrupperna p SSS. Vissa grupper har man som referensgrupper. En referensgrupp fungerar som en mttstock i vrderingen av egen och andras status. Den positiva referensgruppen representerar mycket av det efterstrvansvrda i livet. Man kan ven skilja mellan Dom-grupp och Vi-grupp, dr vi-gruppen r en grupp som man knner sig tillhra och som man kan identifiera sig med och dom-gruppen en grupp som man knner sig frmmande infr och medlemmarna kanske uppfattas som avvikande. En annan grupp som frmst r uppbyggd fr att ta tillvara organisationers intressen r en formell grupp, de har e...

Awhile versus A While - Commonly Confused Words

'Awhile' versus 'A While' - Commonly Confused Words Its easy to confuse the adverb awhile with the two-word noun phrase a while: the main difference between them is grammatical.The adverb awhile (one word) means for a short time: Stay awhile. The noun phrase a while (two words) refers to a period of time: I sat for a while and waited. Also, see the usage notes below. Examples Before removing the radiator cap, wait awhile for the engine to cool.I havent been to a football game in a long while. Usage Notes Awhile is an adverb, with the same meaning as the adverbial prepositional phrase for a while: Lets rest awhile; Lets rest for a while. When for a while cannot be substituted for awhile, awhile should be a while: spend a while with me. When for occurs, awhile should not follow; Stay for awhile should be Stay for a while or Stay awhile.(Edward Johnson, The Handbook of Good English. Washington Square Press, 1991)As a noun, spell it as two words:  a while. As an adverb, spell it as one:  awhile.(Bryan Garner, Garners Modern American Usage. Oxford University Press, 2009) Practice (a) Lifes short. If you dont look around once in _____ you might miss it.(Ferris Bueller in the movie  Ferris Buellers Day Off, 1986)(b) Merdine invited me to stay ____ longer, but it was getting late. Answers to Practice Exercises: Awhile and A While a) Lifes short. If you dont look around once in a while you might miss it. (Ferris Bueller)(b) Merdine invited me to stay awhile longer, but it was getting late.   Glossary of Usage: Index of Commonly Confused Words

Does pornography influence rape Essay Example | Topics and Well Written Essays - 4250 words

Does pornography influence rape - Essay Example The debate has mainly focused on violent pornography since the perception revolves around the male tendencies to develop negative myths about rape, which is believed to emanate from the scenes depicted in violent pornography (McKee, 2007). However, the evidence of any adverse effects of pornography is inconsistent and comparatively, violent pornography is rare worldwide (Malamuth, Addison & Koss, 2000). The rate of victimization of rape demonstrates an inverse relationship between rape rates and pornography in the United States alone, a country believed to have fully addressed the rape menace. Data from other western nations have portrayed similar results. Even though these data cannot be relied on to determine whether pornography has cathartic impact on the rape conduct, with the weak evidence that support the negative causal hypothesis derived from the scientific reports, it has been challenging to relate pornography and actual rape. Most findings conclude that it is time to discar d the widespread hypothesis that pornography contributes to the increased statistics of sexual assault behavior that can simplistically be termed as rape (Malamuth, 2014). One of the long-standing concerns in the social sciences involves the relationship between sexually explicit products and different asocial behaviors, which entails the propensity to commit rape. In order to make effective and informed policies toward getting solutions to the sexual assault problem, it is imperative examine the nature of the relationship between sexually explicit materials or pornography and rape. Rape, which is a severe form of sexual aggression, is a major problem for women in the global society (Seto, Maric & Barbaree, 2001). Rape is a big epidemic that affects nearly all the nations of the world. The victims of this form of sexual assault come across all ethnicities, races, ages, classes, religions and cultures. Sociologists and other concerned persons, therefore, have committed to

Home Depot Essay Example | Topics and Well Written Essays - 500 words

Home Depot - Essay Example the ability is to pay labor and get credit; the less the capital, and the less able an organization is to pay its employees and borrow money (Riesman, 2009). From this regard, it is possible that more personalized selling could be the solution to some of Home Depot’s problems. There is also the attention that needs to be paid to the customer, in terms of putting them first and giving a customer-centric experience. It is the assumption of the current research investigation that intensifying the focus on the customer, while still remaining cost-effective, may be the best course for the organization of Home Depot to take. This involves an expanded awareness of, and attention to, the customer, whose loyalty will be encouraged through the presentation of a clear plan that knows what the customer expects, what they are finding in the competition that they are not currently finding at Home Depot, and other customer-centered factors. More often than not, these factors are based on the perceptions of those who hire the product or service of a large home improvement chain, with certain expectations in mind about what they are getting (and not getting). Home Depot can possibly take advantage of reducing the amount of time a transaction is going to take a customer, centralizing control of this process, and expanding operations without actually building any more brick-and-mortar branches, perhaps even by improving the customer-centric nature of its web operations. In many ways, this can be viewed as a win-win outcome for Home Depot, but there is also the obstacle of initial costs in setting up new operations and getting the operation moving primarily in a place where it can be subjected to external over-regulation. There is also the abovementioned danger of changes in the external environment. In conclusion, there are various factors and outcomes which must be realized in the context of the Home Depot situation. One must think of the worst case scenario, cost

China and Inexperienced Industrial Revolution Essay - 1

China and Inexperienced Industrial Revolution - Essay Example Coal was at the time a better form of heat production. It gave constant, reliable amount of heat without giving out a lot of by-products as a waste (McCloskey 2010). The changeover was due to great innovation from individuals and group of people who skilfully devised ways to make work easier and create a better life for everyone (Chai 2011). Most of the innovations were involuntary and automatic, but additionally, there were others that founded through a series of experiments and exploit of science (Duiker and   Spielvogel 2011). This revolution, that is an industry based, commenced in Britain and a few years later it stretched to the United States of America, as well as Western Europe (Chai 2011). It grades one of the most significant turning points in the account of the history of the whole world. Nearly all aspects of the everyday life of the inhabitants of the planet were greatly influenced in one way or another (Nolan 2008). The thing that was mostly experienced was the sharp growth of the human population. The society at this period was exceedingly rural in nature. The revolution changed this to a much modern and urban society for most of the nations at that time (Beele 2002). Many countries experienced this mode of change that spread from the center of origin in Britain. China has had a dynamic economy in terms of its economy in the recent years (Nolan 2008). But why did it delay in achieving better industrialization that other states in Europe and other countries in the regions of the world were developing in the period? This paper is going to assess the reasons why China did not experience ‘industrial revolution’ between c. 1700 and 1949. According to Bayo r (2011), there was a delay in the industrialization in China until later in the century. In order to curb these problems, the country decided to raise its investment significantly together with the signing of a huge number of deals that included overseas companies that offered their services in the construction of some of the chief amenities for compound fertilizer manufacture, steel production and oil mining and processing in the refinery plant.These factors - availability of raw materials in Europe, a lot of richness acquired from the colonies, the widespread trade around the world, the presence of a unwavering form of government that offered support to the effectiveness of real establishments and was optimistic in scientific progress - made the European countries gain an upper advantage in revolutionising earlier in the century. China was not able to compete with these countries owing to the conditions which it was in that period.  

Relevance of mindfulness to developing interpersonal skills

Relevance of mindfulness to developing interpersonal skills Mindfulness as a psychological concept can be conceptualised as a present centred, non elaborative and non judgemental awareness in which all of the individuals sensations, feelings and thoughts that are present in their field of attention is taken account of and accepted (Bishop et al, 2004). Hargie (2006) states that behaviour that an individual pursues consciously can be said to be mindful, while automatic behaviour must be defined as mindless. Bishop et al go on to state that Mindfulness in contemporary psychology has been adopted as an approach for increasing awareness and responding skilfully to mental processes that contribute to emotional distress and maladaptive behaviour. (p.230). they suggest that operationalising the concept requires that the definition have two components, and that previous definitions do not adequately capture the nature of the concept. The first requires the individual to regulate their attentional mechanisms so that they focus on immediate and present experience, which will allow them to recognise internal events that occur in the present. This necessarily involves the individuals conscious awareness of their own feelings and thoughts as well as their surroundings. A result of this can be metacognitive abilities that allow them to control their powers of concentration. The second component of their definition of mindfulness requires the individual to adopt a certain kind of orientation towards their experience as they occur immediately, which will be characterised by openness, curiosity and acceptance. This orientation component requires the individual to accept their mindstream, to maintain a curious and open attitude, and to think in terms of different categories. Wiemann, Greene and Burleson (2003) note that within the context of interpersonal encounters, mindfulness implies increased attention to each individuals characteristics in new encounters. They suggest that this is particularly important in intercultural settings bec ause in these, it is more important to try to be prepared for unexpected behaviour from others. This essay will consider the relationship between mindfulness and interpersonal behaviour, including relationships as well as whether mindfulness can help people to improve their interpersonal skills. With regard to the relationship between mindfulness and interpersonal behaviour, Brown, Ryan and Creswell (2007) point out that research into the influence of mindfulness has only begun relatively recently, and has also focused largely on how it can enhance romantic relationships. For example, Welwood (1996) proposed that mindfulness encourages connection, closeness and attunement in these kinds of relationships. Goleman (2006) found that it can increase the individuals ability to pay attention to the content of their partners communication and also to be aware of their non-verbal behaviour and affective tone. Brown et al conclude that this scholarship suggests that mindfulness may promote interaction styles that support healthy relationship functioning and enhance overall relationship quality. (p. 225). Barnes et al (2007) used the Mindful Attention Awareness Scale (Carlson Brown, 2005; Brown Ryan, 2003), a self-report measure of mindfulness, to look at the relationship between mi ndfulness and relationship satisfaction. They found that increased mindfulness on the scale predicted increased satisfaction in relationships as well as more capacity to respond to relationship stress in a constructive manner. The study was carried out in a sample of dating couples who were not distressed. One possible criticism is that the study relied on self report and there was a danger of participants responding to face validity in some of the questions. These concerns were addressed to a certain extent in a second study, using a paradigm of conflict discussion. The authors found that scores on the Mindfulness Attention Awareness Scale predicted lower scores of emotional stress to conflict. This effect in turn was explained by the fact that they experienced less emotional stress in advance of the discussion, indicating that mindfulness actually helps protect the couple from stress, and does not just have a simple buffering effect. Objective raters also found that mindfulness wa s associated with better quality of communication, which is consistent with Tickle Degnan and Rosenthals (1990) finding that sustained attention in social exchanges is essential for rapport to be established. More generally, Baer et al (2006) fount that there was a positive association between mindfulness and aspects of emotional intelligence, which are related to improved social skills (see also Brown Ryan, 2003). This can lead to better perspective taking, response patterns that are cooperative and increased satisfaction in marital partners (Schutte et al, 2001). Brown and Kasser (2005; see also Brown Ryan, 2003; 2004) found that mindfulness as measured by the Mindfulness Attention Awareness Scale had a positive association with, or even predicted, a sense of interpersonal closeness and relatedness. This suggests that mindfulness plays a role in supporting social connections, which can be considered a fundamental psychological need (Deci Ryan, 1991). However, this proposition m ust be tested and confirmed by further research. Furthermore, incipient intervention studies also support the notion that mindfulness has a beneficial role in relationships. Carson et al (2004) adapted the extant Mindfulness Based Stress Reduction programme (Kabat Zinn, 1982) to a couples based intervention, which was named Mindfulness Based Relationship Enhancement. They found that, compared to control couples, those who undertook the intervention showed significantly increased partner acceptance, autonomy, and relationship satisfaction, and significantly reduces relationship and personal distress. These results held both post-test and at a follow up carried out three months later. All couples in the study were non distressed. This indicates that increased mindfulness can lead to positive outcome in terms of interpersonal behaviour. Burgoon, Berger and Waldron (2000)argue that in order to properly consider how mindfulness can help to address social issues, it is necessary to specify the features that characterise the communication context, the individuals communicating, or the messages being communicated that have the potential to increase mindfulness. Langer (1978) and subsequent authors (e.g. Hewes Graham, 1989; Schul Burnstein, 1998) have identified a number of situations that prompt individuals to exhibit more thoughtful behaviour. These include new situations, new formats for communication, and situations that are uninvolving. Waldron (1997) went on to study conversations and found that some of the proposed mindfulness prompts were indeed manifested therein. Conversations that included this kind of behaviour had associated patterns of behaviour that included more questioning, longer turns taken in the conversation, calls for evidence to be given and more interruption, which all indicate that efforts are b eing made to take control of the situation. However, it should be noted that this approach may not necessarily be considered the best for systematically examining the use of mindfulness prompts due to the fairly small number of conversations that were recorded. Dekeyser et al (2008) also looked at the relationship between mindfulness and interpersonal performance and feelings. Firstly, they looked at the factor structure and reliability of a mindfulness measure, the Kentucky Inventory of Mindfulness Skills (Baer et al, 2004), which is also based on self report. They used a sample of Psychology students and parents, all of whom spoke Dutch. They were able to replicate Baer et als finding in terms of the four factors that underlie mindfulness, which are characterised as Describe, Observe, Accept without Judgement and Act with Awareness. These were invariant through the samples tested, and all of these aspects of mindfulness displayed positive associations with self expression during a variety of social situations. Additionally, an increased tendency towards mindful observation was correlated with higher levels of empathy. The other factors of acting with awareness, acceptance without judgement and mindful description were correlated with more accurate description and identification of emotions and feelings, lowered social anxiety, increased body satisfaction and lowered contagion of distress. Thus, this study indicates that several factors, many of which are highly personal in nature, are associated with aspects of mindfulness. This further strengthens the notion that high levels of mindfulness are associated with a number of positive psychological outcomes, although the nature of this relationship is not clear. It must be remembered that correlation in no way infers causation and it is possible that mindfulness exerts more of a moderating or mediating effect. Furthermore, mindfulness may have some clinical applications, such as the relatively recent use of Mindfulness Based Stress Reduction, which is a treatment programme that was originally devised in order to help to manage chronic pain (Kabat Zinn, Lipworth et al, 1987; Kabat Zinn, Lipworth Burney, 1985). The treatment programme is presently used in order to help to reduce the psychological morbidity that comes along with chronic illnesses, as well as in the treatment of behavioural and emotional disorders (Kabat Zinn, 1998). Bishop (2002) has pointed out that the use of Mindfulness Based Stress Reduction has increased in terms of popularity despite the fact that there has been no rigorous scientific evaluation of the treatment programme. However, clinical trials have begun to be carried out. Reibel, Greenson et al (2001) found significant reductions of psychological morbidity in patients with a medical illness using the programme (see also Carlson, Ursuliak et al, 2001; Speca, Carlso n et al, 2000). Williams, Kolar et al (2001) also found that Mindfulness Based Stress Reduction helped to increase individuals psychological well being and mitigate stress in samples that were not clinical (see also Shapiro, Schwartz Bonner, 1998; Astin, 1997). In conclusion, the nature of mindfulness is complex and appears to have two separate but interconnected components; attention and orientation. Mindfulness is related to interpersonal behaviour because it can promote styles of interaction that lead to improved social behaviour and can also have a positive influence on relationships with others. Indeed, the research indicates that mindfulness can have a protective capacity against social stress, although how it does this is not yet clear. Furthermore, early research indicates that interventions that encourage mindfulness can not only reduce stress following illness, but can also have positive impacts on interpersonal relationships. Although the field is relatively young, research is showing more and more positive aspects of mindfulness for interpersonal skills and behaviour. One possible future direction for research would be the development of a more objective way of measuring mindfulness. At present, most studies rely on self-report, which is influenced by the participants concept of themselves. Exploratory studies looking for other indices of mindfulness, perhaps using galvanic skin response, event related potentials or functional magnetic resonance imaging may be of use.