Kentucky Fried Chicken and global fast-food industry Essay Example

Kentucky Fried Chicken and global fast-food industry Paper KFC is a growing company that always tries to expand its business size, by the year 2000, the number of restaurant established outside US, where KFCs headquarter resided, accounted 50% of its total restaurants. Expansion strategy of KFC followed the classic internationalization strategy, which is characterised by (1) expand first to nearest countries (market) from the KFCs headquarter in US, then (2) as those markets grow, gradually expand into farther markets. This strategy was apparently applied by KFC to maintain the control over its restaurants in another countries while learning, and preparing for further expansion in the future. This strategy apparently has the advantage of ease of control; according to KFC management, the nearer the country of expansion, the easier the control. Although this idea is sounds good to hear, it also implies the weakness of KFC management, the lack of communication ability; because of this weakness, KFC was afraid of losing the control over its subsidiaries and franchises restaurants. However, this fear is not relevant in this internet age; the fast growing capability of internet makes it easier and easier for managers around the world to communicate and thus, control their subordinates in any other parts of the world. We will write a custom essay sample on Kentucky Fried Chicken and global fast-food industry specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Kentucky Fried Chicken and global fast-food industry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Kentucky Fried Chicken and global fast-food industry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Another strategy is to establish new smaller headquarters in the region of expansion; for example one headquarter can be established in Latin America or in Asian to control the subsidiaries in the region. This smaller headquarters are, of course, under the direction of KFCs main headquarter in Kentucky, United States; their primary responsibility is to manage and control both KFCs company-owned and franchise restaurant. This strategy, I believe, will narrowing the width of span control by the KFCs management in the main headquarters, thus in the in will ease the control task conducted. The implementation of the latter strategy must also consider the financial position of the KFC company itself; one time KFC had a difficult periods where it had to closed its restaurants in Brazil because it lacked the cash flow needed to support an expansion program in that market. However, this strategy will show its result in long-term periods, thus, considering this matter and opportunities for expansion, I argue that KFC must first focus its resources to defend its market position in the countries where KFC had already gained superior brand preference such as in some Latin America and Asian counties. Failure to defend its market because of too much focusing in early entry strategy, will expose KFC to the risk that the existing market will slip away, while the new markets are doubt-able successful. The international markets, though attractive, were also exposing some risks, including political risks, economic risks, competitive risks, and behavioural risk; beside those external risks, KFC were also exposed to the internal financial risk since there were some periods where KFC lacked the financial cash flow needed for expansion. A strategy had already launched to counter the behavioural risk (risk implied from control over the franchise operations); in Mexico for example, KFC had eliminated all of its franchises and operated only company-owned restaurants, which enabled it to better control quality, service, and restaurants cleanliness. Unfortunately, there are no further explanation in the case about KFCs strategy to offset the other risks. Therefore, herewith I suggest that some other strategy should also be crafted in order to reduce the risk. For the time sake, I will limit the discussion of my recommendation only on strategy that I believe, in the long run, has the major impact towards KFC business, the competitive risks. This risk includes the risk derived from rivalry among competitors, new market entrants and new product innovations. KFCs main business is to sell chicken, this product was actually already become a traditional dish for some part of the world, and even some culinary expertise, in just a matter of time, will probably invent a new recipe that able to compete the taste of KFC fried chicken and wrote books on it. Consumers will buy the books, and make the fried chicken ala KFC by their own, they will not need to go outside, wait for the queue, and to pay more on something that actually they can make. Therefore there is a big chance that consumer will find out that KFC fried chicken is no longer a special menu. The concept of KFCs original recipe, in my opinion, is only a matter of time before the costumer become bored and leaves the KFC. The key buzzword for overcoming this risk is differentiation and develop a sustainable competitive advantage based on the differentiation. The strategy would have to include product differentiation, KFC should invent a secret recipe that exceeds the taste of any other ordinary chicken and the most important keeping on inventing, to keep up with changing costumer tastes. This strategy requires KFC to pay more focus on its RD division for invention, and marketing as a means of communicating the differentiation, and of course, secure its trade-secret as tight as possible. When the product differentiation does not act as a major source of attractiveness any longer, KFC should move on to another differentiation, the service differentiation, and/or distribution differentiation. For example: provide a service that can bind costumers in a long term relationship, such as establishing KFCs costumer clubs, or even online order-taking; a distribution differentiation can be achieved through, for example distributions via sales agents, such as satay seller in Indonesia; they will fry the chicken directly on costumer order, in front of the costumer itself. To reduce the risk of cannibalism, these agents are hired and managed under one or group of franchise restaurants in one local area.

Ap English the Crucible Sample Essay - How Do You Write an Effective Introduction?

Ap English the Crucible Sample Essay - How Do You Write an Effective Introduction?Ap English the crucible sample essay contains a variety of sentence structures that will help you make your English language skills grow. There are many English teachers who will tell you that there is nothing better than a good introduction, but for some reason it is rarely given more than a cursory glance. If you read your introduction carefully, you will be better prepared to tackle any number of essays in English in college.English is a broad subject and it is impossible to cover all of it in a single essay. If you are preparing for AP English the crucible test, you will have an extra advantage over most students as you can get it covered in one sitting. To do this you should have mastered the language first. Many students who speak their first language well do not have the courage to try the crucible. It is important to remember that just because you speak your second language fluently does not mea n that you are conversant with English.Furthermore, you must have tried to learn the language first from the point of view of your own native tongue. Once you are familiar with the vocabulary, grammar and syntax of your language, you will be able to make intelligent choices about where to spend your time to learn the other aspects of the language.What would happen if you start with one sentence about something you know about English? What is that sentence like? When you say your intro, you will be able to begin the flow of your essay by asking questions about it. You will want to know the main point of the paragraph and the details of the point at hand.What about the questions? This is the best part of your intro and should answer at least two of the questions that you might have had. It is also the place to start your body of work. You will need to read and reread this section several times to make sure that it is correct and has been written in a way that is easy to understand.A t est essay is an important part of the college admissions process. Your first effort should be to write a strong English sample essay. The ACT requires you to write an essay that is coherent and shows knowledge of the English language.If you think that your English writing skills are already at the level that will help you pass the ACT, you may want to consider taking the ACT at the beginning of your college career or in the beginning of your first year of school. It will give you the chance to learn as you go along, allowing you to improve as you continue your education.