Homework Research Paper Example | Topics and Well Written Essays - 750 words - 1

Schoolwork - Research Paper Example ‘Government Study of Marijuana Sees Medical Benefits’ by Strolberg presents an examination coordinated by the administration in an offer to comprehend the impacts of maryjane on people. In such manner, the examination result showed that maryjane is gainful when utilized cautiously under close watch. In such manner, it is brought up that a portion of the current prescription don't contain a few components, for example, cannabinoids, which has high therapeutic worth. In addition, the article pinpoints that there is no likelihood of the utilization of cannabis by people who use it for clinical purposes further down the road. Likewise, the article brings up that there is no connection between the utilization of cannabis and other hard medications; utilization of pot doesn't prompt the utilization of hard medications further down the road. Since there has been guidelines confining the utilization of weed, the way that the exploration was coordinated by the administration, and discovered outcomes that showed the benefits got from restorative cannabis, at that point the result was seen as a major hit to the current guideline. The subsequent article, ‘Legalizing of Marijuana Raises Health Concerns’ by Rabin, Roni present an issue on enactment on the utilization of maryjane for entertainment purposes by different states in the United conditions of America. In such manner, the two articles tends to the issue of enactment of cannabis, which may prompt an expansion in the quantity of individuals utilizing the medication. What's more, the two article concurs that the utilization of maryjane with no management may have negative impact on the soundness of the customers; â€Å"Increased power might be having unexpected outcomes. The human brain’s cannabinoid receptors are commonly enacted by normally happening synthetic compounds in the body called endocannabinoids, which are like THC. It is uncovered that, there is a high thickness of cannabi noid receptors in parts of the cerebrum that influence joy, memory and fixation. Some exploration proposes that these regions keep on being influenced by pot utilize much after the â€Å"high† dissipates† ( Rabin, 2013 para 8) and â€Å"Marijuana smoke, they stated, is considerably more harmful than tobacco smoke, and can cause malignant growth, lung harm and inconveniences during pregnancy† (Strolberg 1999, para 9). As per Reni’s discoveries, youngsters are increasingly powerless against augmentations, particularly those that start the smoking propensities at a youthful age get presented to higher dangers since youngsters who gazing smoking mid will in general smoke more and regularly. As per Roni’s records, scientists have pointed that clients that grow such augmentations can't stop and in any event, when they quit, some negative effects influence them enormously. This is on the grounds that withdrawal side effects; absence of craving, state of mi nd swings, wretchedness, tension, pained rest, and fractiousness rotates around their life. This gets hard for them to tolerate and a significant number of them return into smoking to pick up vitality and defeat the side effects. Such youngsters end up inefficient and in this way, it qualifies the in presenting of such guidelines that administration utilization of the medication. In certain states, guidelines have been passed to attempt to control the age at which lawful weed can be utilized. For example, in Washington, just grown-ups matured twenty-one or more are permitted legitimately to utilize the medication for creational purposes. Then again, specialists have various perspectives about weed on the grounds that the shame partner with it has gradually disintegrated away and to an ever increasing extent

Bias In Printmedia :: essays research papers

Print media gives its perusers data, yet what the peruser regularly doesn't perceive is the predisposition inside the articles. Predisposition isn't so effectively perceived. Scholars have the blessing to mix the inclination in with their work. It is so very much done, that so as to see the predisposition, one should altogether investigate the article. An individual should likewise realize what the kinds of predisposition are and how they are utilized. There are a wide range of sorts of inclination that are utilized in wellbeing related articles, for example, insights and group checks, word decision and tone, and through oversight. Print media shows these sorts of inclination in numerous articles.      One strategy for predisposition being utilized is print media is through measurements and group checks. An essayist can control the peruser into believing that the outcomes are high or exceptionally low at times. In The Toronto Star on October 23, 1999, the article â€Å" Pregnancy greatest danger to ladies, V.N. says† utilizes insights to give an estimation, â€Å" an expected 585,000 ladies do each year†. This article clarifies how pregnancy influences numerous ladies. By utilizing this measurement, it gives the peruser a guess, yet not an accurate number. This is utilized to make the peruser imagine that the measurement is extremely high. Another article in The Toronto Star, â€Å"Tamil wellbeing emergency probed†, on October 29, 1999,demostrates inclination by saying, â€Å" At least 70,000 people†. The article is discussing the Tamil people group and how 70,000 individuals have been influenced, yet it doesn't give the measure of individ uals in that network. This sort of inclination is frequently utilized in print media to make an article more significant than it is.      Bias through word decision and tone is frequently utilized in print media sources. By picking explicit words, the essayist can without much of a stretch impact the reader’s conclusion about the article. Certain words give the peruser an alternate importance. In an article, â€Å"Health care to get $3.8 billion injection†, in The Toronto Star, on October 22, 1999, the Governor, Hilary Weston, is perusing an entry from a â€Å"throne speech† given by the administration to present a Patient’s Bill of Rights. By utilizing the word, seat, the author proposes that the discourse given is significant. During this discourse, there is a â€Å"caucus chuckle† from a Liberal at the gathering. The author utilizes council to show that it is in excess of an ordinary laugh during a significant discourse.

Chinese media on the relations between government and media Essay

Chinese media on the relations among government and media - Essay Example To begin with, the narrative of Chinese media commercialization began in 1978 and officially broke the past sponsored purposeful publicity age for neighborhood media (Zhao 1998, p. 52). Be that as it may, the genuine circumstance with financial change didn't change media significantly and government spared its dictator instrument of administering national news making. Therefore, current pressure in the relations between Chinese government and society have a drawn out story (Spence 2013, p. 700). Truth be told, Shirk (2011) bolsters this thought by giving proof that CCP involved all the media (counting intermittent, TV, radio and later the Internet) inside the nation after 1979 (p. 1). Correctly, the way that directly after the change (in 1979) there still existed 69 completely constrained by the administration papers signalizes of preferably remained promulgation over new sort of news-casting in the nation. Despite the fact that specific magazines experienced commercialization in 198 0s, they started from â€Å"politically safe† zones, similar to design and PCs . By and by, this propensity brings about instances of quietness on conceivably shameful anecdotes about Communist Party individuals, as it occurred with Li Zhen. As such, the early time of commercialization concerned just the circle of promoting as â€Å"the new lifeblood†. In this manner, it is applicable to express that media change occurred without radical difference in relations between the legislature and Chinese society. In this circumstance, further commercialization didn't change the past control of CCP over social decent variety.

Internet Is Challenging Sovereign Decisions

Question: Portray about the Article for Internet Is Challenging Sovereign Decisions. Answer: Effect of the Significant Factor on Changes of the Geo-political Landscapes The expectation of the forthcoming changes in the geo-political scene is very troublesome. In any case, it is as yet required to perceive the most huge components that have the most effect on the changing situation of geo-political world. It is noticed that the vast majority of the universal exchanges are rotating around a negligible extent of Sea Lanes Communications. Aside from such elevated level of correspondence, the internet and atmosphere changes are likewise considered as the most productive elements that are affecting changes in the geo-political scenes. In thinking about the situation of 21st century, it has been seen that the impacts of the web is most conspicuous concern (Hathaway, Melissa 2014). The adjustments in the communicational procedure through web have been guaranteeing the extraordinary changes in the general assessment. The web framework is controlling the public activity to think in an alternate point of view. Thus, the geo-political scene is likewise thinking about the intense changes. Activities of US Policy Makers The US strategy creators have been a lot of responsive towards such changes. Web is the main impetus for the complex patterns in the general public. As needs be, the US policymakers are attempted the productive activities to make sure about the informal communication procedure to ad lib the worldwide situation in geo-political field (Smith, Paul 2011). The foundation of the best possible communicational straightforwardness and the support of the best possible guidelines are the most required variables for advancing web use. Because of such activities, the globalized universe of 21st century is welcoming the colossal rivalry in the modern procedure. Such serious situation is worried about the headways during the time spent geo-political exercises. References Hathaway, Melissa E. Associated Choices: How the Internet Is Challenging Sovereign Decisions.American Foreign Policy Interests36, no. 5 (2014): 300-313. Smith, Paul J. The geopolitics of environmental change: power advances, struggle and the eventual fate of military activities.Conflict, Security Development11, no. 3 (2011): 309-334.

Recruitment and Selection are only effective when they complement HRM Strategy and the company’s overall Business Strategy. Discuss The WritePass Journal

Enlistment and Selection are just successful when they supplement HRM Strategy and the company’s by and large Business Strategy. Talk about Presentation Enlistment and Selection are just viable when they supplement HRM Strategy and the company’s in general Business Strategy. Examine IntroductionHR fundamental capacity interrelationship in most organisations:Recruitment SelectionThe universalistic perspectiveThe possibility perspectiveThe configurational perspectiveLinking Company-Wide and HRM strategiesManagerial CompetenciesStrategic human asset challengesConclusion REFERENCESRelated Presentation In the twenty-first century, associations face an extreme serious condition. So as to contend successfully against their adversaries associations must be enjoyed the reinforcing of their exhibition continuously. Administrators are obliged to go past their necessary obligations. In this manner they require applying and utilizing elective ways for their associations create, move and learn quicker contrasted with their adversaries. â€Å"Organisational assets and capacities that are uncommon and making an incentive in a one of a kind way are required with the end goal that it’s not effectively copied† (Barney, 1986; 1991; 1995). This is known as the asset based view, which expresses that ‘competitive bit of leeway of a firm lies for the most part in the utilization of the bundle of significant assets utilized by an organisation’ (Conner, 1991; Wernerfeldt, 1984). Subsequently for an organization to increase upper hand, it is crucial for the last to deal with t heir capital, money related or HR effectively. All money related and capital assets of an association are exclusively overseen by the organisations’ human abilities (representatives). Along these lines it is fundamental that an association has a gifted, submitted and ‘strategic partner’ (worker whose exhibition adjust HR and business procedure). Human asset can be depict as the totaled aptitudes, information, gifts, capacity to make, the workforce of an organisation’s values, alongside their abilities and aptitudes, approaches andâ convictions included. HR experts ought to have the option to apply best acts of HR. Pfefer (1994) has recommended that â€Å"participation, strengthening, motivating force pay, advancement from inside, and preparing and expertise improvement are probably the best practices†. HR supervisors determine new arrangements and systems considering HR works so as to have better strengthening and accomplish the organisation’s objective. HR capacities are enrollment and determination and position of faculty, preparing and improvement by look after inspiration, evaluation of execution and criticism guiding, move and occupation revolution, remuneration and advantages (pay, money and non-money benefits), standardized savings and government assistance of employees,â contract exchange and complaint dealing with, wellbeing and security, representative and work relationship, examining and survey of the labor the executives inside the firm and guarantee quality work life and firm’s advancement. HR primary capacity interrelationship in many associations: Enrollment Selection The above all else capacity of HR is Recruitment and Selection of representatives as and when required. It can emerge because of extension, vital unions (merger and acquisitions), delayering (the need of lessening the executives because of cutting back or decrease of cost of the association) and advancement or somebody leaving or impermanent necessity. Rynes (1991); Rynes Cable (2003) delineated that ‘recruitment is the use of an organisation’s practices with the end goal that the number and kinds of candidates are affected to apply for vacancies’. In this way enlistment can be depicted as the procedure in which an association is reveled to such an extent that candidates are pulled in to apply for any opportunities emerging and choosing the proper up-and-comers and guarantee that they are equipped with the reasonable preparing to such an extent that they can perform at an ideal level. Enrollment can be inside or outer focussed. Though Selection has been best depicted by Roberts (1997) characterized as â€Å"The reason for the determination is to coordinate individuals to work. It is the most significant component in any organization’s the board of individuals basically in light of the fact that it is beyond the realm of imagination to expect to advance the viability of HR, by whatever technique, if there is a not exactly satisfactory match.† (Robert, 1997) Subsequently how data is gathered and assessed about the competitor and select the fitting candidate so as to broaden business offer is named as choice and it is constantly performed under legitimate and natural limitations and furthermore features enthusiasm of the individual and the association. When enlistment and determination is finished, preparing is upheld all together the staff can act in understanding to the organisation’s techniques where the vision and crucial the organization is additionally obviously laid out. Human Resource Management (HRM) has as of late been changed into a full scale point of view of HRM and been named as Strategic Human Resource Management (SHRM), (Delery Doty, 1996).Thus all together for HR arrangements to be viable, it must be predictable with different parts of the association. As it were SHRM features the very significance of HR rehearses for a firm’s execution (Delery Doty, 1996). Further Dessler (2008, p.86) outlined SHRM â€Å"The definition and execution of human asset approaches and practices that produce the representative abilities and practices the organization need to accomplish its vital aims†. Pfeffer (1994) accepted procedures â€Å" These accepted procedures are business security, selectivity in enrolling, high wages, impetus pay, representative possession, data sharing, cooperation and strengthening, groups and occupation upgrade, preparing and aptitude improvement, cross-usage and broadly educating, emblematic populism, wage pressure, advancement from inside, long haul point of view, estimation of the works on, all-encompassing philosophy† SHRM goals are to use the prescribed procedures and accomplish the accompanying: Guarantee company’s objectives are accomplish Viable use and expansion improvement of HR Regarding, recognizing and fulfilling individuals’ needs Accommodating the workers objectives and thatâ of the firm Arrangement of all around prepared and very much persuaded staffs Resolve of staffs are kept high Guaranteeing that activity fulfillment and self-actualisation is accomplished its greatest Create and keep up nature of work life Creating character of staffs in its multidimensional perspective. Staff capacities being improve to perform genuine occupation To be responsive at the moral and social needs of the general public Guarantee staffs are prepared definitely and unmistakably in the exchange of business Cooperation being teach with the end goal that collaboration and between group joint effort is picked up SHRM targets are imperative destinations in an association as it straightforwardly identifies with the presentation and upper hand of the firm. Upper hand is achieved through consistent HRM and the business methodology being delineated from the start. Business technique has been portrayed as the specialty of and creating, executing and the assessment of cross-useful choices that permits a firm understand its drawn out objectives. Whereby the particular of vision, strategic targets strategies and plans being created lastly assigning assets to execute arrangements, plans and ventures. A between related connection among HRM and Business Strategy can be delineated as follows: Regulatory Elements Of HRM which are transferable between association Right off the bat the above chart shows that it should all beginning with the inward circle vision, qualities, targets and systems of the association. As such the association should set its vision, destinations and afterward procedures of the association right off the bat. In this way the HR jobs ought to be relegated in arrangement with the vital choices taken when targets and systems are set. For the vital choices laid out, the organisation’s HR approaches are varyingly set and contrast from association to associations. Regulatory components of HRM which are transferable between associations are the dark blue external circle. Subsequently the graph unmistakably plot that the interrelationship of the business procedure, HR practices and HRM. Ulrich (1997) has referenced concerning SHRM and featured how HR experts can be a key accomplice inside an association. This can be accomplished by proficient working in agreement to directors who have set up procedures and procedure with the end goal that destinations and set targets are achieved by the office to meet prerequisites of a definitive business. While dealing with an association structures are set and in agreement to Delery and Doty (1996) the three inside SHRM to be specific universalistic, possibility point of view and configurationally approach. They have set up that the three referenced discernments are possible hypotheses inside SHRM anyway they have separate result on the firm’s execution and its procedure and HR rehearses. The universalistic point of view  Here the accepted procedures of HR are being alluded. â€Å"The best practices have been referenced beforehand and they imperative to a firm when undertaking procedure execution so maintainable upper hand is picked up by the organisation† (Huselid, 1993; Pfeffer1994). It is likewise the easiest hypothetical proclamation in SHRM. Here the contention is that the associations with respect to free and trustworthy factors are all inclusive over the organizations. The universalistic methodology can be built up by continuing with the two after advances: Distinguishing proof of vital HR rehearses The desire of searching for the contentions corresponding to the practices and the firm’s execution.

The Ultimate Guide to Infographic Marketing

The Ultimate Guide to Infographic Marketing Infographics have become the favorite tool among marketers. It isn’t any wonder as they can be educational, entertaining and great for engaging with the audience. But creating a good infographic isn’t always easy. © Shutterstock | Sergey KorkinThis guide will look at what infographics are all about and why they are such good marketing tools. We’ll then provide you tips on the do’s and don’ts of infographics, before equipping you with a simple 6-step guide to creating effective infographics.WHAT ARE INFOGRAPHICS AND WHY DO THEY MATTER?What is an infograph? The Oxford dictionary definition states it is “a visual representation of information or data, e.g. as a chart or diagram”. Furthermore, the dictionary claims, “a good infographic is worth a thousand words”.Indeed, an infograph is a representation of information in a graphic format aimed to help make this information easily accessible and understandable. It can convey a story within a glance and provide information to its reader much quicker than a written document.Infographics have a number of benefits on their side when it comes to highlighting information.Quickly communicating a messageSimplifying and visualizing a large amo unt of informationNoticing patterns and relationships in dataMonitoring changes in specific variables during a specific timeframeFurthermore, infographics are often used in the business world for high-level views of data.Another great benefit for infographics is that they come in a variety of designs. Different infograph designs include: bar graphs, pie charts, histograms, line charts and mind maps, for example.Below is a short and informative video about infographics: Why are infographics good for marketing?As the above already showed, infographics have plenty of benefits and they can be powerful tools in sharing information. In fact, infographics predate the use of writing as a communication tool. The early cave drawings were among the first infographics in human existence.The main reason for their popularity is the simplification of information. People prefer to view a summarized and visual collection of data, as this can save time and energy. With an infograph, the person is abl e to instantly see the main point.In fact, studies have shown repeatedly how 90% of the information we remember comes from a visual impact. A good infograph will stick in your mind and create an impact â€" perfect for advertising.In addition, infographics are efficient tools for catching someone’s attention. In the business world, using an infographic can increase customer engagement. Customers are more likely to stop and view an infograph than spend minutes reading a long leaflet with no images.Finally, infographics are an efficient way to disseminate information. This makes them a powerful tool for marketing. People tend to be more focused on reading information from infographics and in the age of the social media, they tend to pass on the interactive and engaging things they see. Since infographics are visually pleasing, but also contain new information, people find them easily sharable.Great and not so great examples of infographics.[slideshare id=51777276doc=buzzmachinegreati nfographicsslideshare-150818181238-lva1-app6892w=640h=330]THE DO’S AND DON’TS OF INFOGRAPHICSWhilst infographics tend to be extremely useful in disseminating information, creating an effective infograph isn’t as easy as it sounds. Some practices are better than others when it comes to infographics.Below we list the most common good and bad practices of infographics. By understanding these points, you can make sure you emphasize the useful aspects and avoid the lousy things.The do’s of infographicsThe first thing you should always do with an infograph is to tell a story. You don’t want to just pour data on a chart and slam it online. The infograph should always include a beginning, middle and an end.Learn from Pixar how to tell a story.[slideshare id=28123780doc=pixar-22-rules-to-phenomenal-storytelling-powerfulpoint-slideshare-131111112132-phpapp01w=640h=330]The information you are trying to disseminate should always say something interesting. Use the information carefully to tell a story to the viewer.Consider asking questions such as:How can I introduce the topic to the viewer? (The beginning)What is the main message I’m trying to project? (The middle)What do I want the viewer to take away from the information? (The end)You probably have plenty of cool data at your use and a mind full of ideas. But make sure you keep your message simple. Infographics are at their best when they aren’t filled with too much information. Your story, and the main point, should be concise and simple enough to understand.If your infographic looks messy, long, or it contains too much small text, the viewer is unlikely going to maintain interest. Remember the power of infographics lies in their ability to simplify a message. The famous mantra of “less is more” definitely applies to infographics.Whilst visual information is more appealing to people, you also need to remember that your infograph is likely going to compete with many other visual cues. In fact, between 2010 and 2012 the search volume for infographics increased by over 800%.The popularity of infographics means you need to think outside of the box.Your message should be interesting and the way you present it must be quirky, surprising and fun. Do look for different ways of visualizing the data and consider unique uses of color and font.Furthermore, the typical infograph outline tends to be one column, highlighting information in vertical format. But you could opt for a multi-column approach, break the sizes of sections or even change backgrounds for each part of the infograph.In addition, an effective infograph takes advantage of visual metaphors. Instead of simply writing down “3 out 4 recruiters check candidate’s social media profiles”, you could use small human figures and highlight three of the figures with a specific color, for instance.You should use common associations as well. For example, if you are talking about holidays, you could incorporate planes, the sun and be ach into your infograph. In short, if you can say it with an image, then do so.Finally, an infograph must always reveal its sources. You didn’t plug the data from thin air â€" if you did, you should check the don’ts of infographics below â€" and you need to let the viewer know the source.Infographics can often be used for commercial and research purposes and by including the source, you make life easier for the person who’s using your data. Not to mention, you show accountability and transparency. The sources don’t need to take a centre stage; just include them at the bottom in smaller print and include URLs if possible.This is how experts create an infographic. The don’ts of infographicsPerhaps the most important thing to avoid with infographics is not to create them just for the sake of it. Yes, infographics are a powerful tool for businesses and they can be a great way to catch people’s attention. But if you don’t have anything to say, you shouldn’t just force a m essage on your infograph. Always have a message and a story to tell before creating an infograph.In addition, while you can certainly use infographics for marketing purposes, you shouldn’t ever use them just for this purpose. Don’t push your brand, product or service through an infograph, as it won’t give you the kind of engagement you are looking for.Don’t get over excited with data, even if you have plenty of it available. You shouldn’t include every piece of information on the specific topic â€" only the data that supports your message and is a central part of it.For instance, you could gather plenty of information regarding the use of social media, but not all of this information is necessary for telling a story. You can’t expect to reveal everything, but you should narrow your focus. Perhaps you just want to highlight the amount of time children spend on Facebook, instead of including all the age groups.As well as avoiding stuffing your infograph with data, you also shouldn’t include too many cool features to your design. It’s easy to get overexcited about the different opportunities â€" You could use so many different colors, images, metaphors and fonts. But adding design tricks just for the sake of it can lead to a messy and confusing design.Infographics come with a headline and the key to a good headline is not revealing the main argument. Let’s say your main message is that “Ketchup is the favorite condiment”. This is straightforward and people might look at it and move on. It doesn’t have the hook to ensure people read on or pass on the message. Your headline should give a sneak peak to the story, but not reveal the main argument. For example, “World’s favorite condiment revealed” or “What do people put on their plate?” could have a more hooking effect.Finally, although perhaps most importantly, you shouldn’t lie in your infograph. You shouldn’t plug data out of thin air, you shouldn’t distort existing data to suit your message and you shouldn’t omit anything that might be crucial for getting the real picture. If you do so, you are only hurting your brand.KEY STEPS OF CREATING AN INFOGRAPHICIf you want to avoid the classic mistakes and ensure your infographics are informative, engaging and effective, the following steps will guide you through the process.Step #1: Select your topicFirst, it’s crucial to pick the topic for your infographic. This will ensure you define your message clearly and outline the objectives for your project.You should start by asking what is your area of expertise. What topic would relate to your business or the product? In terms of marketing, it’s important to relate the infograph to your business. Otherwise, consumers might find it a little confusing. It’s especially important to ensure the topic is appropriate in terms of your brand image.If you have data already gathered, you can look at it and wonder what message you would like to communicate to your au dience. Perhaps you’ve done market research and found that people who use your product are also fans of ice cream. Why is that? Could you present it in a fun way?Consider carefully whether an infographic is the best way to communicate your message. Could you perhaps make a video or write a blog post instead? As mentioned above, don’t create an infograph just for the sake of it.As well as using your existing data, you should also look at the trends within your industry. What’s currently the hot topic? You could check out Google Trends for inspiration or keep your eyes on social media chatter.Finally, you can also find topic ideas from your old content. Perhaps you’ve written a blog post in the past that continues to be popular. Is there a way to turn it into an infograph?Step #2: Identify the target audienceYou should also identify the target audience for your message. Who are you trying to reach? Consider narrowing down the target market by looking at metrics such as:The age The genderThe educationThe professionWhether they are a consumer or a businessJust like with any marketing, you must understand what appeals to your target market. If you are reaching out to 40+ lawyers, you probably shouldn’t be using youth slang and images relating to current youth culture. Different things appeal to different people.When you have your target audience identified, you can look more closely at data on the things they like. What are they currently interested? What information matters to them?Don’t just focus on the message, but also the style. Young people might not be as easily shocked or surprised. On the other hand, older people might prefer cleaner and leaner infographics. Ensure you don’t make stupid or out-dated assumptions about your target market, though. For example, not all women get excited about fluffy pink things. In fact, a full on pink and glittery design might come across as misogynistic.Step #3: Conduct research on the messageWhen you have your message ready and your target audience defined, it’s time to start researching the topic more closely. What data supports the key message?Your data processing should follow the format of:Gathering data (e.g. surveying people/reading up on research) - aggregating all of your data - analyzing your data - finding the arguments for supporting the messageRemember you can use outside data as well. Statistics and data are available from sources such as the World Bank, Google Trends, Infochimps national census databases, and so on. Try to ensure your data comes from an established and legitimate source. This gives your infographic more credibility and authority.Step #4: Create your infographicOnce you have all the raw data available and you know the target audience, you can start designing the infographic.First, you should write the story. You want to create a compelling narrative that ties all of your wonderful data together. Come up with a powerful headline, and create the beginning, m iddle and end to your story.Some tips from MIT on story writing.[slideshare id=41373672doc=10mitstorytelling-141110152016-conversion-gate01w=640h=330]A written narrative can aid you during the designing process. Perhaps you can pick out cool aspects of the message that can easily be turned into an image. Come up with different ways to support the storyline with images, colors and such visual aspects.During this process, it’s important to keep in mind the points covered in the previous section. Focus on clarity, innovation and highlighting the message. Ask yourself “How can the data be visualized in a way that the reader understands the message?” A good infograph is above all easy to understand, not a puzzle to be solved.It’s important to brainstorm a few different ideas and design for separate infographics. The first idea isn’t always the best; don’t be afraid to tweak and think outside of the box.You definitely want to test the infograph with real audience before you un leash it to the world. You could ask the team to show it to their friends and family, or conduct a small focus group session online. Either way, gather feedback and make changes accordingly.Step #5: Promote your infographicWhen you’ve created your masterpiece, you can’t simply add it to your blog and Tweet it once. Don’t wait for the world to find it, but promote your lovingly created design.Ensure the infograph is easily sharable â€" i.e. include buttons for instant sharing on different social media platforms such as Facebook, Twitter and Instagram. You should also provide an HTML embed code to ensure people are able to add the infographic to their content.Promote and share the content on your own social media. To make posts a bit different and unique, you can choose to include a different thumbnail for each post and to accompany the link with a different message.Always include relevant hashtags to your posts. If you sent out an e-mail letter, then consider adding a link to t he infograph along with a thumbnail to your message.But it’s not just you and the viewers of the infograph who can do promotion. First, you might want to share your infographic on different infographic directories. There are quite a few free options out there, although you can also increase your chances by paying for a bit of promotion.Some great sites include:Visual.lyInfographics ShowcaseSubmit InfographicsDaily StatisticsIn addition, you should reach out to bloggers as well. You can find influencers and active bloggers in related fields to your infographic and contact them about posting your infographic.For example, you might find a blog post on a similar topic to what your infographic is all about. Contact the owner and tell them how you liked the post. Ask if they’d be interested in viewing an infographic on a related topic. They might say ‘yes’ and find your infograph so good they want to feature it on the blog.Step #6: Measure the impactYou’re not done just yet. You shouldn’t just conduct a bit of promotion and then forget about the project. It’s also essential to measure the impact of the infograph.According to Social Media Explorer, the focus should be on measuring:Awareness â€" Focus on tangible metrics such as:Inbound linksPage viewsSearchesSEO rankingSubscribersEngagement levels â€" Measure tangible metrics like:Average time viewing the infographicCommentsSocial sharingFurthermore, when it comes to measuring the impact of an infographic, and more importantly the return on investment (ROI), there are two competing opinions. Some believe ROI doesn’t matter at all, since infographics are only about ‘engagement’.On the other hand, others believe only by proving a profitable ROI can you justify creating infographics. The reality lies somewhere in between. You should measure both tangible and non-tangible metrics, as outlined above.While it’s definitely worth measuring the cost of creating your infograph in relation to the monetary benefits you obtained, the financial metrics don’t tell the whole story.Once you’ve gathered data on how your infographic was received, utilize it on your next project. It can be a great way of improving your infographics and ensuring you become the master in creating them. 99 â€" The Ultimate Guide to Infographic Marketing

A+ Featured Student Katie Benoliel

We sat down with Katie Benoliel from Germantown Friends School to discuss her A+ experience. Just last month, Katie was able to improve her SAT score by 140 points (over her PSAT score)! A+: What brought you and your family to A+? Katie: It was my friends! I kept hearing how much they were learning and how successful they were with A+. I decided to come to you when it was time to prepare for my college entrance tests. I was a little worried about standardized testing. I go to Germantown Friends School right now. The other schools I attended allowed us to take an individualized approach to our work, so we didn’t necessarily learn conventionally. Well, you can’t get much more conventional than standardized testing—by definition, it’s the same for everybody. I wasn’t sure I would be able to adapt. I thought I’d better get some help. That’s when I came to A+. A+: How did you get started? Katie: I thought I’d better find out which test I liked better. I took two practice proctored tests: one SAT and one ACT. In the end, I chose the SAT. It was close, but the timing on the ACT didn’t work as well for me, and I didn’t feel comfortable with an entire section devoted to science. A+: What were some of the things that helped you reach your goal? Katie: I had a lot of great support! When I began working, my tutors (Rob Gelb for Math and Pat Graber for Verbal) showed me that adapting to conventional testing wouldn’t be as big an issue as I feared. Pat, in particular, really helped me understand the importance of good testing strategies. Both my tutors were encouraging and positive. I liked that they didn’t focus on test scores to the exclusion of everything else. They took the time to make sure I got answers to anything I had questions about. My friends also inspired me. They had had the A+ experience and encouraged me to get the most that I could out of the sessions. We all drove to the SAT test together for mutual support! A+: What is the best piece of advice you remember getting from your tutors? Katie: The message was always: trust yourself. Go with your gut. Don’t second-guess yourself. Both my tutors gave me the confidence to trust in my own abilities. A+: What are your future goals? Katie: Right now, I have no definite plans, although I am thinking about Writing and Photojournalism as possible careers. I haven’t started looking at specific schools yet. I’m proud of my scores and the work I did to earn them. I’m planning to take my time and choose a college I can be proud of and excited about as well. I’m just so glad that I had the opportunity to learn as much as I did with A+. That’s something that’s always important to me: to learn as much as I can! A+: What advice do you have for future students who are just beginning their testing process? Katie: Learn to love the work you are doing for its own sake—don’t just work for a number! Every test you take gives you knowledge and experience, and that’s incredibly valuable. Congratulations, Katie! At A+ Test Prep and Tutoring, our focus is always on you. Our practices are based on the latest developments in educational theory and research. We have an excellent team of tutors who can help you with standardized testing, executive functioning, or achievement in any other school subject. If you would like more information, our Client Service Directors Anne Stanley and Susan Ware are available to answer questions and provide solutions. You may reach either of them by calling A+ Test Prep and Tutoring at 215-886-9188.